Friday, June 25, 2010

"Go to bed early" says Tokyo

An interesting article from the Telegraph:

The Japanese government has launched a campaign encouraging people to go to bed and get up extra early in order to reduce household carbon dioxide emissions.
The Morning Challenge campaign, unveiled by the Environment Ministry, is based on the premise that swapping late night electricity for an extra hour of morning sunlight could significantly cut the nation's carbon footprint.[...]
While this campaign doesn't surprise me, as Japan has for years been leading efforts to cut global CO2 emissions, it is a little strange how the government is prioritizing its initiatives. Sure, protecting the environment and conserving energy are important, but how about something that will help revitalize the Japanese economy or address the birth rate problem? Hey, why not piggyback the two issues? "Go to bed" an hour earlier, if you know what I mean. Ah well. T'is a brave new world we're living in.


  1. But... but... fewer people = less carbon emission! Soon, Japan will achieve near zero carbon emission (right before the last living Nihonjin dies of old age) Your "go to bed early" (if you know what I mean) sounds like great advice for anybody of any nationality ;)

  2. So basically the government is trying to get everyone to go on daylight savings time without going on daylight savings time...