Mos

You know, been really hankering for Mos Burger recently. Ah, that meat sauce...




There's one right near Hankyu Itami station that I used to stop by now and then. I could easily do two of these bad boys in a sitting.

Take that, Mr. James!

Or rather, take that, McDonalds.

A friend of mine asked in a comment a while back what I think of the whole Mr. James thing. While I'm not so completely turned off that I'm going to boycott McDonalds, I think it was a stupid and insensitive move on their part, and an unwise marketing decision. Perhaps some Japanese find it funny, but I think the more publicity this campaign receives, the more negatively it will reflect on McDonalds. A large, multinational corporation such as McDonalds with such extensive experience should know better than to run a campaign based on a stereotype (especially a negative one).

The Daily Yo-ji just released a spoof of Mr. James promoting Mos Burger, one of Japan's leading burger chains. They also sent a letter with their proposal to Mos Burger. Pretty funny. I really hope someone from Mos decides to pick up this counter-marketing plan and run with it.

H/t to Japan Probe. Here's the link for the video, if you can't view it embedded.